
Lastly, there needs to be smooth navigation controls to help users navigate through your business website.

With Google’s E.A.T philosophy, content is at the core of their last algorithm update. Web copy also is important, but needs to be concise and relevant. As for color, the website needs to have an attractive color scheme. Your images need to be highly engaging and be able to immediately capture the attention of the visitor. Therefore, you should incorporate the right mix to enable high conversion rates. It is because the website navigation is extremely poor, and the average visitor goes through a painstaking experience to find the information they want to have. You can build the most attractive website, but still find frustrated visitors. In fact, it is about the ease at which they can navigate across different web pages and access information that they want regardless of what they device they are using (desktop, tablet, or mobile phones). However, this goes way beyond the aesthetic aspects of the websites. It is crucial that you approach web design from the point of achieving high conversion rates. If the website is poorly designed and is not engaging enough, it can lead to a negative first impression on customers and cause them to easily switch to rival brands.įor this reason, we share the top responsive web design practices you need to be aware of for creating a unique website design experience for your customers. In a time when more and more customers are using the internet from their mobile phones, a company’s website is the first thing customers search to get a first impression about the brand and the product or service they are offering.

There is little doubt in pointing out that responsive website design is by far, one of the most important elements of a business marketing strategy for online marketing in 2016 and beyond!
